Indian Consumer Buying Behaviour in the UK

Indian Consumer Buying Behaviour in the UK 1. Introduction This dissertation provide an overview of research topic on Indian consumer buying behavior in UK, first part outline aims and objective of the dissertation and followed by the motivation and study carried. Outline of structure of the dissertation and limitation are presented. 1.1 Aims and Objectives The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of Indian community in UK. The research carried out primary and secondary research associated with Indian community and shows the linked between the ethnic consumer behaviour connections with market. What are the consumer buying behaviour characteristics of Indian Community in the UK†? Objective The objective of the dissertation is to focus and study on buying behavior of the Indian Community living in UK. To determine identify categories associated with Indian and their age characteristics. The article, literature, journal covers cultural, ethnical issues, historical issues of Indian identify integrating it with the personally studies. The method used on the basis of quantifiable observation for statistical analysis and philosophical interpretive research method to support Questionnaires are used to analyses the primary data. The findings reveal personal, ethnical, buying pattern and cultural characteristics relevant for identifying Indians consumer behavior. The conclusions are made for the implications of this identity need to be taken into account by the UK marketers or business market for new segment to target. 1.2 Motivations behind the Dissertation The Indians are part of a multicultural UK society, they make a significant cultural and consumer force Ref 35 (Fletcher, 2003). They are increasing in size, purchasing power and geographic concentration, giving â€Å"marketers a unique opportunity to modify their marketing strategies in the pursuit of increased market share and profitability† Ref 27 (Lindridge and Dibb, 2003). Due to increase in ethnic population and cultural diversity which represent many opportunity and threats to the markets hence marketer has to acknowledge the change in market by understanding the ethnic diversity Ref 35. Total in UK around 29% organization dont target ethnic market while 47% do target but were not effective in strategies due to lack of understanding and information about the Indian community in UK. Ref 27 (Lindridge and Dibb, 2003 cited: Fulford, 2001). Since UK represent multiethnic society, consisting of a diverse mix of culture and languages, there generates to understand the buying behaviors of all the elements which effects the business to fulfill marketing knowledge as the for the satisfaction of customer needs and wants Ref 28 (Chudry and Pallister, 2002)(Ref 25). This report will be focusing on the consumer buying behaviors characteristics of the Indians community in UK. 1.4 Limitations of the study The limitation of the study are that there has not been enough research done on the cultural characteristics of Indian Consumer Behaviour therefore there is no previous more studies carried out to judge the topic further. The Empirical Side of the Research has been hindered due to the fact that there is only one researcher, which made difficult to gather substantial studies and sample of Indian Community for quantitative research which have been omitted due to lack of manpower and time. 2. Literature Review Consumer Behaviour According to Philip Kotler consumer behavior as â€Å"the buying behavior of final consumer- individual and households who buys goods and services for personal consumption†, all to this it is directly related to market created by Consumer which varies in income, age, education level and taste across the world tremendously. They buy incredible variety of services and products which diverse consumer connection with each other with other element of the world (Ref 1). Today consumers have many choices to select a product as compared to ten or fifteen year before. Business growth depends on loyal customer or repeat purchase because they are satisfied with product variety/ services which they have received which bring consumer into the stores. Lot of marketing efforts is played to bring consumer to the stores, normally consumer assumes marketing as advertising and selling which is flow of goods from producers to customer. Marketing has great influence on fast moving consumer goods t hrough range of activities includes promotion, market research, advertising etc. Evaluation and monitoring of customer is also an important and one method of evaluation is by completing marketing research. Ref 7 (Woodruffe 1995 149, 163-4) According to Adrian Palmer Business Philosophy, marketing puts customers at the centre point of all the organizations which reflects the basic values to understand and response to customer necessity and needs to search constantly for new market opportunities. (Ref 22) There are three major components of marketing by Narver and Slater (1990) Customer Orientation, Competitor Orientation and Interfunctional Co-ordination. Customer Orientation understands its target buyers, Competitor Orientation focus on customer and its competitors police and strategy, while Interfunctional Co-ordination which futile marketing manager to develop the marketing plans to creating value, delivering promise made to customer and integrates its human and physical resources effectively and adapts them to meet customer needs. Marketing key concepts depends on customers, needs, value, exchange and market. Marketing Environment According Kotler â€Å"The actors and forces outside marketing that affect marketing ability to develop and maintain successful transaction with its target customer.† As per Environment markets depends to two major environment micro and macro environment but basically here we will be dealing with Macro Environment with explores border concepts of consumer behavior. Macro Environment consists of larges societal forces like demographic, cultural, economical, natural, political and technological. UK which is huge market with varied customers which are widely scattered hence we have to focus on specific Indian Consumer segment. According to Kotler Segment marketing is an â€Å"isolating broad segments that make up a market and adapting the marketing to match the needs of one or more segments†.(Ref 1,2). For marketer to target the entire consumer with same marketing style and approach doesnt satisfy to all customer where are many customer are dissatisfi ed or there need are fulfilled, hence here opportunity arise fro the company for specific segment. As per data and statistics Marketer has to go for niche marketing to target specific segment. According to Kotler Niche Marketing is Focusing or sub segment or niches with distinctive traits that may seek a special combination of benefits.(Ref 1,2). Hence in this project we will be focusing on Indian consumer with total UK consumer hence below gives the Geographical, Cultural, Political, Technological and Economical consumer patterns as compared to total UK Consumer. Geographically Indian Consumer In UK According to Kotler Demography or Geographical shows the study of human population in terms of size, density, location, age, gender, race occupation.(Ref1) Its very important because its gives marketers major interest it involve people, and people make up markets, as Indian Consumer geographical location is given below. Geographical Distribution of Minority Religions Mainly In London Percentage of each religion living in London, April 2001, GB Percentage of each religion living in London, April 2001, GB http://www.statistics.gov.uk/cci/nugget.asp?id=956 (Ref 39) Families with dependent children: by ethnic group and family type, April 2001, UK Families with dependent http://www.statistics.gov.uk/cci/nugget.asp?id=956 Total International Migration (TIM) to/from the UK 1991-2004 Total International Migration (TIM) to/from the UK 1991-2004 According to recent survey by Government in 2004, around 223,000 more people migrated to UK than migrated abroad, as its higher migration than estimat e before in 1991. Migration from New Commonwealth has increased by 45 percent between 2003 and 2004 within this group, net in migration from Asian was risen from 38,000 to 54000 in 2003, 2004 respectively. Ref 39 Net migration by country of last or next residence (1995-2004) Net migration by country of last or next residence (1995-2004) The demographic characterized of ethnic population in Britain is complex, As 97 percent of Britains non white population live in England, where most of the Indian lives in England and major cities of Scotland, approximately 53 percent of Indian lives in the south east and a further 30 percent in the midlands. Recently due to new Government laws implementation in Scotland the increase of Asian community are raising in great major cities like Edinburgh and Glasgow .Ref 39 Social, Cultural and Economic characteristics of the Ethnic population Culture can be defined as a â€Å"unique pattern of shared meanings that characterized a society and distinguish it from other societies. It is passed down from generation to generation and has been described as a societys ‘personality † Ref 21 (Wells and Prensky, 1996). Culture should be viewed as a â€Å"complex bundle of independent variables that can be attributed to behaviour† Ref 27. Culture plays an important part in the identification of an ethnic group, as ethnic groups are â€Å"those human groups that entertain a subjective belief in their common descent because similarities of physical type or of custom or both, or because of memories of colonization and immigration† Ref 27 i.e. culture. According to Kotler the cultural environment is made up of institution and other forces that affect the societys basic values, perceptions, preference and behavior. Every consumer grows in specific environment which gives some beliefs, values, inheritance, family structure, reference characteristics which reflects in him.(Ref 1) Culture is forever evolving â€Å"synthesizing old ideas with new ones† Ref 20 (Solomon, 2004). All cultures are different, but there are four dimensions that are in all cultures: 1. Power distance: how relationships form when difference in power is perceived. 2. Uncertainty: â€Å"the degree to which people feel threatened by ambiguous situations and have beliefs and institutions that help them to avoid this uncertainty† Ref20 3. Masculinity/femininity: how clear are the sex roles? 4. Individualism: cultures differ on how individualist (importance attached to personal goals) or collectivist (people lower their personal goals for the group) they may be Ref 20. 2.3.2.1 Components of Culture The components of culture are a useful tool for marketers as they can use appropriate marketing communications to associate the product with the consumers values. Values â€Å"Values are the underlying beliefs about the appropriate ways the members of a culture should act, think, and feel† Ref21, these values are: i. Somewhat stable; ii. Somewhat general iii. â€Å"Fairly widely accepted as a guide to culturally appropriate behaviour and therefore as a ‘standard of desirable and undesirable beliefs, attitudes and behaviour† (CIM, 1993).Ref 23 Norms and Customs Norms are the rules of values on how to behave or not behave; individuals may or may not accept these norms Ref 9 (Antonides and van Raaij, 1998). â€Å"Crescive† norms are norms that are rooted in a culture (Ref 20). â€Å"Crescive† norms can also be perceived as a custom, which are the â€Å"established patterns of behaviour adopted within the society or community. They regulate and regularize social practices and define which behaviours are acceptable† (Rice, 1997) Ref 16. Williams (1981) identified four forms of customs or what Le Vine (1997) calls ‘ostensible markers from the least to the most serious enforced:Ref 19,26 Myths Myths are tales that exemplify one or more of the shared values of a culture by describing a person, event, or idea that symbolizes values (Wells and Prensky, 1996) Ref 21. Myths serve four interconnected functions in a culture: Ref 19 1. Metaphysical: explains the origin of life 2. Cosmological: all the components of the universe is part of one picture 3. Sociological: the maintaining of social order through a social code 4. Psychological: the providing of models for personal behaviour Ref 20(Solomon, 2004) Rituals a. â€Å"A ritual is a set of interrelated patterns of behaviour that have a symbolic meaning† (Ref 21), ritualized behavior is formal and ceremonial such as marriage ceremonies and religious services (CIM, 1993). Ritualistic behaviour is an individual behavior that is made into a ritual such as shaving and getting up at a certain time in the morning Ref 19 (Schiffman and Kanuk, 2003). Sacred and Profane Consumption * Sacred consumption involves items and events that are not part of ordinary activities and are treated as such, example, religious ceremonies (Ref 20). * Profane Consumption involves ordinary, everyday items and events (Ref 20) * Sacred Events when consumers activities take on special status, it can be anything from public events, sports events or holidays, as they occupy sacred time and space for the consumer Ref 20 (Solomon, 2004). Material Artefacts Material artefacts are possessions that have a special significance to members of a culture. Artefacts obtain their special significance due to the role they play in myths, customs, and rituals. Artefacts can be everyday products that have symbolic meanings, which give them special status in culture, such as red roses for Valentines Day Ref 21. Indian have different rituals, customer,myths which relates each other, due to help of British Government Indian enjoy major big Indian Festival like Diwali, Dusshera etc in UK, as festival times seems to major shopping and expenditure time of Indian , majority of Indian community still does major investment, buying or moving on special festive period or religious occasion then usual day due to long traditional belief from ancient time. Gold purchasing and wearing is one of the passion in Indian customer , Women during festive period used to buy gold and diamonds which is one of the major segment for marketer to target the ethnic community during festive period. Language and Symbols Language makes the learning and sharing of culture possible (CIM, 1993), without a common language, a shared understanding would cease to exist, which will lead to the extinction of a culture Ref 19. Symbols are an important aspect of language; they can be verbal or non-verbal (CIM, 1993). Verbal symbols include television and magazine advertisement, whilst non-verbal symbols are s, shapes and colours Ref 19. Symbols can carry a number of different meanings and have different interpretations to many people; these interpretations can be unique to one culture. India have a diverse culture with more 24 different language, having Hindi has national language, majority of Indian in UK use Hindi or English as communication language in community. According to Journal of Consumer Behaviour, Britain ethnic minority population was around 5.5 percent with spending power of L 10 Bn in 1998 which has increased drastically, whereas the population of Indian are increasing faster than Caucasian which leads increase in buying power. Many companies has started targeting ethnic group eg. Jaguar started sponsorship events of Indian Bollywood Mega Mela in London of 3 days. Indian culture are great lovers of music and art from ancient times, ancient history have shown deep interest in this field which has contributed in formation of Bollywood industry, world largest film industry in the world, which influence billion of people in India through cultural aspects and Behaviour. Before Bollywood industry was popular only in east but now every year its increase 18 % market globally with 3.6 billion global audience which higher than Hollywood which has only 2.5 billion global audience, Indian community which migrated and living in UK cannot distract from viewing Bollywood movies and channels Which has created a huge market for Indian viewer of Asian channels and Bollywood movies in UK market. As per recent survey by BBC more than 70% of British Asian homes twice the national average the Telewest, sky or cable tv at home where viewing two third of Asian viewer are made of Asian interest channels featuring dramas, Bollywood music of back home and movies. Also s urveyed revealed that majority of ethnic population have their own mobile, DVD and internet at home. Majority Indian women back in India has highly soap addicts drama , survey carried out shown that 71% percent ethnic community made a point of watching soap as compared to 56% of white woman. Leader in broadcaster were Zee TV and Star which was just a new comer in UK around 4 year before but in his second year of launch he had 90,000 strong customer of ethnic community because Star TV is one of Indian Top Channel with 42 million subscribers which show cultural inheritance in UK which has high growth rate. Some of provider like Telewest understood the consumer Behaviour of ethnic community and launch Asian Channel Package which was cheaper than individual channel and wholesome package which attracted number of customer toward him. Ref 31, 32, 33 2.3.2.2 Subcultures For a marketer culture may come across as too broad a subject, as it embraces whole societies (CIM, 1993), therefore, to make life much easier a marketer could subdivide a culture into distinct subcultures. A subculture can then be defined as groups of people within a society that share common experiences and beliefs, which distinguishes them from other groups (Ref 20). An individual can belong to a number of subcultures and these subcultures can play a crucial role in defining the extended self (Ref 20) . Rice (1997) suggests that there are five prime subcultures: Geography; Religion; Age; Gender and Ethnicity.(Ref 16) Indian with has diverse culture with varied religion, India has many sub religion which makes sub culture or sub group like Sikh religion which has same characteristics and belief like Hindu, . While Indian Muslims used to differ in culture, tradition and belief which can be a new sub culture. As under studies and my knowledge India used to be male dominant society from long time, still majority of Indian women in India used to housewife and male used to earn but in recent 20 years women in India used to work and way ahead but still male dominant the heavy purchase like home, car, investment, buying while female dominant male in purchase of household, home maintenance, buying food etc which reflect same in UK. 2.3.2.3 Acculturation Acculturation is the â€Å"process of movement and adaptation to one countrys environment by a person from another country† (Ref 20); this process is the learning of the host countries language, myths, values, customs and rituals (Wells and Prensky, 1996) Ref 21. There is also the opposite affect of acculturation which is enculturation that is the â€Å"process of learning ones native cultural values† Ref 21. (Ref 9) Antonides and van Raaij (1998) call this the process of socialization with the culture being transferred from the older to the younger generation through family, religious groups, schools and other agents. Ref 9 Acculturation agents can align with the culture of origin or the culture of immigration in Fig. 1.3 shows how well an individual responds to the agents depends on their individual differences, these responses thus affect the acculturation process such as; movement which is the physical movement from one location to another; there is then the need for the translation of social rules in the host country; and this leads to the adaptation process by the consumer, on how much do they align with the host nation. The acculturation outcomes are either to assimilate with the host nation, by adopting their values; maintain practices from culture of origin; or just segregate completely from the host nation, by only buying goods from people from their culture. Many Indian migrated from India have cultural Behaviour of back country as well they kindly start adopting the British culture , hence year after year they have 20-30 percent of British culture which has replaced some of the Indian culture, Majority Indian in back country used to religious more but after migrating they become less religious , dont concern more than usual, also majority of Indian in back country use to Vegetarian and keep to avoid Liquor but after several years in UK they used to eat majority on Non Vegetarian food except religion prohibition of eating beef (Hindu and Sikh) and pork(Muslims) and start drinking more than usual, the back country they used to leave in joint family and have strong family structure , which has little bit change in coming year, the new generation British Indian or Indian leaving from long time use to leave separately than joint family , get separate from parents and leave independently but still have strong bondage with family which shows m ixed culture of Indian and British. According Sinha (1969) and Mandelbaum (1970) study indicated that the Indian families are of dominant concern for most Indians. Individuals within the family are instilled with collectivist cultural values of duty, interdependence, obedience, reliability and sacrifice for the group (Triandis, 1989; Triandis et al., 1993). In contrast, individualistic cultures encourage detachment from the family unit and greater individuality (Halman, 1996). It is British Indians relationship with their family that may be a major cultural determinant upon their buyer behavior. The family units influence, within the collectivist-individualistic context noted earlier, therefore, will be assessed through three buyer behavior areas: use of possessions to enhance social status, materialism and reference group use. Family structure and Reference Group According to Journal of Consumer Behaviour , Ethnic Indian Community have family dominant concern for most Indian, individuals within the family has distinct collectivist value of culture, duty, obedience, interdependence, sacrifice and reliability where in contrast Britishs Causcaucian are detached and great individuality. This relationship bondage within the family structure has major cultural determinant upon their buying Behaviour. As per Journal Indian Immigrant are more concerned with possessions than people, inferring and have a materialistic Behaviour which is other way on British Community. Ref 30 A reference group is â€Å"any person or group that serves as a point of comparison for an individual in forming either general or specific values, attitudes, or a specific guide for behavior† (Ref 19), these groups can be real or imagined (Ref 20). Reference groups can be influential as they can be â€Å"informative, utilitarian, and value-expressive† (Ref 20). Normative reference groups influence general values or behavior, whereas comparative reference groups are benchmarks for specific attitudes or behavior (Ref 19). Factors that affect reference groups influence on consumers may include: * Information and experience: an individual who has knowledge of a product/service is less likely to be influence by a group * Credibility, attractiveness, and power of the reference group: these groups can induce consumer attitude and behavior change, as they are seen as trustworthy and knowledgeable * Conspicuousness of the product: reference groups influence varies according to whether the product visually conspicuous (one that stands out) or verbally conspicuous (a product can be easily described) (Ref 19) There are several types of reference groups that can be defined as either ‘aspirational (successful business people sportsmen or celebrities) or ‘membership (groups that an individual can identify with) groups (Solomon, 2004)Ref 20. Some of these reference groups are: * Friendship groups: they are informal groups and are the most influential group when it comes to the purchase decision * Shopping groups: they are made-up of family or friends, this function can be referred to as purchase pals * Work groups: because of the amount of time people spend at work, the work group can be a major influence (Ref 19) According to Green the family structure favored by Indian community which have traditional family structure and contrary to it, as the new generation has different attitudes towards family structure across the generation in Indian families. The family structure favored by Indian groups varies enormously It is clearly important for marketers to be aware of these divergent trends since they will have important implications for advertising and promotional activities directed towards the various ethnic groups (Green, 1999). According to Journal of Consumer Behaviour, due to collectivist culture of Indian which are affected by external perceptions, then reference group selection may be determined by the need of gain recognition of the familys reputation, majority British Indian seek recognition from these reference group, secondly work colleagues and friends have greater collectivist power of culture. Ref 30 Age profile of minority groups According to Journal Dawn Burton (Ref 24) Age profile plays an important role in minority group, one of the most significant features of the Indian population is its younger age as compared to white indigenous population. According to data 1990, 48 percent of the ethnic minority population was under 24 years of age in 1999 compared with 31 percent of the white population. Indian group had 41 percent of individual in this age group, As a study in US marketer have recognized that younger age profile of minority group is having an important impact on consumer behaviors . T he studied show that Indian Minorities community have higher percentage of card ownership, ATM usages, use cards for withdraw cash and more likely purchase goods and service with cards than the white population Ref 26(Texas Banking, 1999) hence Indian community has similar culture expectation like in Britain . Ref 24,26. Economic and Social Characteristics Economic Environment consists of factors which affects the consumer purchasing power and spending patterns, According to Adrian Palmer for â€Å"marketer its hard to appreciate fully the cultural values of a society, attitudes to specific product changes through time and at any one time between different groups†. â€Å"Like in Home market specially UK, company should understand the processes of gradual changes and be prepared to satisfy the changing needs of consumer† (Ref 22). As a new challenges for marketing are posed by the diverse cultural tradition of ethnic minorities. According to Journal Dawn Burton issues can be addressed our social and economic factor, the issues holds religion, household income and family structure. Before targeting a specific segment its important level of income and expenditure, the superiority of Indian groups over the white category is party accounted for the higher proportion of pensioner households in the white indigenous population.(R ef 24) The PSI survey is useful in this respect since it categorizes the proportion of members of different ethnic groups in various income brackets. The ethnic Indian and White Population were on a par but there are significant proportions of high earners in the Indian, Indian population in UK are at high earning capacity with high saving as compared to White or any other community Ref 32. They have strong purchasing power. According recent publication in newspaper, out of 10 richest people of UK five are from Indian origin, hence from this statistics one can imagine how far Indian are economical strong in UK, world 3 richest and UK Top richest person Mr. Laksmi Mittal belong to India, majority of Indian living in UK are economical sound and having high saving then the normal British consumer, due to which they have strong buying power Ref 35, Ref 40 According to International Journal of Entrepreneurship, majority of Indian community in UK runs small scale business, in transition which are lining into owing large scale, profitable, enterprise has not the attracted investment but attention of media and research , nearly of half of independent shops in Britain in 1990 were own by Ethnic Asian entrepreneur which have high scale of Indian, in which have around 300 millionaire 1990 which have increased to 500 or more today, whereas they are 2 percent of working age population in Britain , contributing towards wealth creating by employment which is greater in size. According to Modood in 1997 the average weekly earning of Indian exceeds those of White population In Britain. Ref 30,33 As Success of the Asian Business in Britain likes in their cultural characteristics which have high encourage thrift, hard and reliance on family lab our. There are major cultural facts like mechanisms of self help, family controlled business, informal source, local ethnic community market which builds the business to new ladder. A enterprenuser who makes productive use of the community like cheap family labor, finance within community, cultural values, niche marketing to satisfy the demands of their own community for ethnic product which have huge population to fulfill. Ref 30 Ethnic business has asserted the success due to sense of developing from small to large scale business, due to ability of branch out from ethnic enclave economy. According social aspect, Indian community have strong social education belief, around 60 percent have done bachelors degree or higher qualification which impact on growth in business and employment.Ref 30,33 Technological According Kotler Technological environment is a Force that create new technologies, creating new product and market opportunities. Today every second or day a new technology hits the market which Technological point of Indian Consumer In UK have hardly any in-depth studies, but Study by PSI (see Table IV).showed the individual about their ownership of a range of consumer durables, as compared to white population. In comparison Indian community has higher ownerships of some items like micro-ovens, video recorder, computer, washing machine etc than other community hence the market looks immense for specific Indian Segment. Indian community have higher eagerness toward technology aspects specially for household purchase , also one of the studies said that Car market has began specific target towards Indian consumer due to there high tech power consumer attitude and affording capacity. In UK, most of Indian community gives first preference to buy Mercedes rather than any other car due to its royal status, which similar concept previous back in India. As India is becoming a global hub for IT, greater increase in Internet User and IT becoming a way to cheaper communication to India most of the Indian prefer to buy computer or high tech things to get connected. According to The Guardian majority of Indian were more likely to have own mobiles phone, dvd, household durables, internet at home than white population in UK. Ref 32,33 Lifestyle Lifestyle segments are measured through the use of A.I.O. (Activities, Interests, and Opinions) rating statements. It measures peoples activities in terms of how they live their lives; their interests on what is important to the consumer; their opinions on themselves and social/cultural issues; as well as demographic descriptors such as age, education, income, etc. Ref 36 (Plummer, 1974) Ref 11 (Brassington and Pettitt, 2003). Table 1.1 lists elements,

“London” by William Blake with “Composed upon Westminster Bridge” by William Wordsworth Essay

Compare and contrast â€Å"London† by William Blake with â€Å"Composed upon Westminster Bridge† by William Wordsworth and show how each used his poetry to express his views about his life and times. Blake and Wordsworth both display different views and attitudes about the city of London in their poems. They both lived in the same era, Blake lived during the 18th and then on into the 19th century (1757- 1827) and Wordsworth also lived during the 18th and then on into the 19th century (1770- 1850). As the poems were alive in the same era of life they were both alive during the industrial revolution. This was a time when children of a very age were sent up chimneys and were made to sweep them clean. They were used because of their very small size. This turned Wordsworth and indeed Blake against London. They also didn’t like other major cities in the country like Manchester, Birmingham and Liverpool. The main reason why they hated major cities, with London being the largest one was because they hated pollution. They both preferred the countryside and nature to the hustle and the bustle of England’s city environment. Both poets didn’t really like what they saw around them. They were also both romantic poets. In the poem â€Å"Composed upon Westminster Bridge†, by William Wordsworth, the poet is expressing views towards London that are positive. This is unusual for Wordsworth as he normally was against the industrialisation of London. In the poem, Wordsworth is describing the early morning sight of London and in particular Westminster Bridge. He makes out that London looks as beautiful as the countryside without anyone awake and the major; air-polluting factories are empty and quiet. â€Å"The beauty of the morning; silent, bare, Ships, towers, domes, theatres, and temples lie†. A main reason, which turned both of the poets against London, was because of the factories and tall buildings, which were caused by industrialisation. They felt that it ruined the natural beauty that the country has. There is also use of different parts of speech, in particular personification. † This city now doth, like a garment† Also in the poem, which is a sonnet, Wordsworth tries to get the point across to the readers that anyone who doesn’t see the beauty of London at this time in the day would have to be a very insensitive and not appreciate anything that was naturally beautiful in the world. â€Å"Earth has not anything to show more fair: Dull would he be of soul who could pass by, a sight so touching in its majesty†. Wordsworth, who was poet laureate, along with William Blake both believed in Pantheism. This meant that they both saw god in nature. In the poem â€Å"London†, by William Blake, the poet is expressing his real thoughts about London as a whole. That it wasn’t really a nice place to be. Like William Wordsworth he didn’t like London due to the fact that it had become so polluted due to industrialisation. The poem itself, contain four verses, each containing four lines in each verse. The poem is also written in doggerel style, because it is written in a crude and inartistic style. In the poem, Blake is expressing the bad details of London. His thoughts are dark and moody. He compares London to that of a battle site. â€Å"And the hapless soldier’s sigh. Runs in blood down palace walls.† This for me sums up the exact thought of the poet, William Blake about London in general. When Blake was writing this poem, it was mid-night in London. The time of night is important in the poem as it reflects the dark and sombre mood of Blake. Right from the offset in the poem there is criticism of London, as Blake describes how the river has nowhere to go. â€Å"As I wander each chartered street, near where the chartered Thames does flow.† It is like the river is mapped out and has to flow exactly where it is shown on the map. This is because London has lost its natural beauty and is now so unnatural. The people who live in London are always having something to moan about, according to the Poet. This is because they are all so trapped in the City, many want to get out of London because it has become so industrialised and they want it so everything is naturally beautiful. â€Å"And mark in every face I meet, Marks of weakness, marks of woe.† Blake also feels trapped in London with nowhere to turn but to more factories. â€Å"In every cry of every man. In every infants cry of fear, in every voice, in every ban, the mind forged manacles I hear.† Blake uses different parts of speech throughout the poem. â€Å"And blights with plagues the marriage hearse.† An oxymoron is used here because people don’t usually associate marriage with a hearse. The poets William Blake and William Wordsworth both express their own views towards London in their poetry, Blake with the dull view of London and Wordsworth with his unusual praise for London. Many different parts of speech are exercised in each poem for different reasons. But the poets give us their personal view towards London, each in a descriptive way.

Essay My Philosophy of Teaching - 1506 Words

My Philosophy of Teaching When we are children we aspire many goals and careers. Once we complete, our K-12 education, reality must set in. What are best attributes to a career? What would sastify us most? What is the single most defying career choice that is best for us? During the past year, I have gone from one major to the next and back again. It is definitely a stressful time in one’s life. The choices we make now will have a lasting effect on us. Education was my beginning major and yes, through every obstacle it is the major I have chosen. Teachers possess a difficult job because they inspire and create our future nation. I want to be a part of that I want to help a child achieve their short and long-term goals. When†¦show more content†¦(Johann Wolfgang von Goethe) This quote in essence describes the type of effective teacher I aspire to be. If I can for one minute arouse a feeling in a child that they are excited and inspired, that subject could be play an effective role i n their lives and mean more to them than anything that is etched in their memory for one exam. The definition of knowledge is the fact or condition of knowing something with familiarity gained through experience or association. Knowledge is taught in concrete and absolute terms. Some of the things I learned as student were absolute; they have never changed and will not change. Other aspects of knowledge would be considered relative because there are other existing viewpoints any subject. In my classroom, I will use both relative and absolute knowledge because they both exert immense importance. Students can display their relative knowledge when we discuss opinionated topics and they will need to know absolute knowledge on criteria for each taught unit. The overall purpose of education is to teach basics of knowledge and to challenge each individual to learn more and surpass all their personal expectations. Expectations they have set for themselves educationally, mentally, socially, and physically. Education is important because it is a key of society. We are judged in society by what class we are in and whatShow MoreRelatedMy Philosophy Of Teaching Philosophy911 Words   |  4 PagesTeaching Philosophy When I think about my teaching philosophy, I think of a quote by Nikos Kazantzakis, Greek writer and philosopher. Kazantzakis states, â€Å"True teachers are those who use themselves as bridges over which they invite their students to cross; then, having facilitated their crossing, joyfully collapse, encouraging them to create their own.† In my classroom, I will provide an environment that shows I am a â€Å"true teacher.† Philosophy of Discipline I believe that children learn best andRead MoreMy Philosophy Of Teaching For Teaching932 Words   |  4 PagesWhen I was learning about teaching in college classes my philosophy of education was different than when I actually started doing my student teaching. As soon as a teacher enters the classroom, it should be his/her second home. Teaching is a field of occupation where teacher needs have these two personality traits: patience and flexibility. Not all teachers are same thus each has their unique way of teaching students. My philosophy for teaching is very simple and fair. I would like to incorporateRead MoreMy Philosophy : My Teaching Philosophy893 Words   |  4 PagesMy Teaching Philosophy Since Koreans started to learn English, thousands of people have struggled to master the language. Parents currently invest a lot of money and their children spend enormous amounts of time studying English as government suggests new language policies. However, proper verification and investigation of those policies have not been done yet and the outlet is really not promising (Suh, 2007). Most Korean students study English for tests. The purpose of English is so focused onRead MoreMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. To do this, education should teach one to think creatively and productively. In addition to preparing students for the real world, all students should be able to read and comprehendRead MoreTeaching Philosophy : My Philosophy1100 Words   |  5 PagesTeaching Philosophy: Lauren Gross EDUC 120 Learn to Teach, Learn to Learn. / Use the past to teach the future ( That is my philosophy) Theory helps teachers think about what we experience and furthermore to teach and learn about how we, as educators, learn. Teachers should be supportive and cooperative, teachers should play the role of a friend, but also stealthily act in the role of advisor or guide for students. Teachers should live by existing educational theories, but also be able to createRead MoreMy Philosophy : Teaching Philosophy1071 Words   |  5 PagesAfter reading Professor Varis teaching philosophy it is quite evident he takes great consideration for his students and their learning opportunities. As I reflect on and review my understanding and my learning philosophy I am given the chance to reflect on past classes and possibly what could have been different on my behalf and the professor’s behalf. Also at this time I relish the opportunity to contimplate what my values, principles, achievement skills and also my expectations for this class areRead MoreMy Philosophy Of Teaching Philosophy1145 Wor ds   |  5 PagesMy teaching philosophy is to engage in a mutual exchange of knowledge with the students. I believe that through helping students to develop skills of critical reflection and critical thinking they will become able to carry out innovative research and also succeed in work beyond academia. Through interactive teaching methods such as group work, role play, and joint presentations I seek not only to encourage students to engage with me as an instructor, but also to exchange and discuss ideas with theirRead MoreMy Philosophy Of Teaching Philosophy1888 Words   |  8 PagesTeaching Philosophy My philosophy of education is founded on the core principle that all children should have equal access to a quality education that will prepare them for higher education and to be contributing members of society. Schools were founded on the primary principle of teaching values to students as well as educating them academically. While values have been removed from the curriculum, I still believe much of what we do as teachers is instilling values in our students. As educators,Read MoreMy Teaching Philosophy1217 Words   |  5 Pagesis at the elementary school level. My current goal is to either teach the 4th or 5th grade level. Moreover, throughout the semester I have read about or seen different philosophies through the observations I have done throughout the semester. While reading chapter 6 in the class text I thought to myself, as an educator what will be teaching philosophy that best suited my beliefs. Moreover, in chapter 6 there was a test where one would figure out their phil osophy according to the test result. For meRead MoreMy Teaching Philosophy1088 Words   |  5 PagesSince the beginning of my academic career, teaching has always been an important part of my academic duties. The interaction that I have with students is not only enjoyable to me, but it also gives me an invaluable perspective on the subjects I am teaching. Since I started my position at the Mathematical Institute at the University of Oxford, I have tutored in four classes across three semesters and supervised two projects, as detailed in my CV. I am also tutoring two new undergraduate classes in

Preliminary Report Sample

A research process is complex and challenging, and one of its most crucial stages is a presentation of a preliminary report that demonstrates and explains a topic to the audience. Since this element is so meaningful, a decent preparation of it is a question of considerable significance, and the preliminary report sample will help one with the understanding of the purpose and structure of this type of work. The preliminary report sample outlines the main points that have to be included in the writing, and provides one with a clear and helpful example of such paper. Preliminary Report of the Renewable Energy Research Conducted by the National Renewable Energy Laboratory Topic: The Economic Potential of Three Nuclear-Renewable Hybrid Energy Systems Providing Thermal Energy to Industry Research Question: Can the nuclear-renewable hybrid energy systems be profitable for the American energy market? Background of the Problem. The energy issue is one of the considerable cruciality nowadays because of the lack of the natural resources and further economical complications; that is why, the discovering of the renewable energy resources is extremely critical and becomes the aim of the numerous scientific studies. In addition, the renewable and nuclear energy sources are especially actual, since they do not cause the pollution of the environment and can become an effective solution to the global ecological issue. Still, it must be noted that nuclear energy resources require an extremely cautious and responsible approach, and, thus, a number of pieces of research to define if the forecasted benefits exceed the possible danger. Research Plan. The research starts with the detailed analysis of the costs of various components and elements of the systems that can influence the overall price of the energy. As follows, the aim is to reduce the overall cost of the buildings and needed resources to the lowest possible point without negatively affecting the quality of the product. The next step is to forecast the variants of the thermal energy’s final price and to analyze if they are profitable and, thus, permissible. Research Methods and Actions. Conduction of the scientific analysis of the economic profitableness of the nuclear-renewable hybrid energy systems; testing of the three possible scenarios of the systems’ development and income; creation of the systems’ design in the way it is the most productive and the least energy-consuming; optimization of every element of the systems so that it works with the highest effectiveness; setting the prognosis of the thermal energy price basing on the needed investment. For the listed actions, the National Renewable Energy Laboratory’s Renewable Energy Optimization tool was used that significantly helped with modeling the systems. In addition, the various costs of the chemicals that are needed for the systems’ work were taken into consideration, and different prices on the thermal energy were set based on that information. Preliminary Results. The nuclear-renewable hybrid energy systems are expected to be profitable from the economic and ecological points of view with any possible scenario of the overall cost of the resources used for the building of the systems and their producing. The produced thermal energy is expected to be cheaper than the most of the others types of energy and the most profitable for the American economy.

Cell Phones And Their Possession At School Essay - 1593 Words

Cell phones in schools Researchers show in today’s society that there is a higher rate of students having cell phones at school than in prior years. There are many pros and cons to children having cell phones in their possession at school. According to Maya Cohen, a 2010 Pew Research Center found that 65 percent of cell owning teens bring their phones to school despite any bans that may be in place. It is up to the child to know the rules and regulations when carrying a phone at school, and it is the parent’s responsibility to go over the rules of having a phone with their child. Although there are many different opinions amongst adults pertaining to children having cell phones at school, I think we all can agree that they are very necessary in today’s society. One of the biggest pros of allowing your child to carry their phone to school is knowing you will be able to have a constant line of communication. â€Å"Student use of cell phone is a new area of concern in today’s scho ols† (Humble 2011). For parents this is a very important factor in feeling secure in their everyday life. In today’s society, it is comforting for parents knowing that they have access to their child just by a press of a button. Cell phones have features such as location and security, this allows parents to see the exact location of their child throughout the course of the day. Initially, as a parent, the main concern for children is knowing that they are exactly where the need to be. Technology allowsShow MoreRelatedEssay Adolescents: Leave the Cell Phones At Home1676 Words   |  7 PagesPost inception of the cell phone has fueled a shift in the civility of adolescent social interaction. Gone are the days of seeing teenagers imaginatively playing alongside each other with the only restriction being his or her ability to effectively communicate. Virtual conversations, text messages and online social networks have replaced development of social skills through personal interactions. Some educators insist that cell phones provide a unique opportunity to capitalize on the learning experienceRead MorePros And Cons Of Teenage Cell Phone Use1023 Words   |  5 PagesPros and Cons of Teenage Cell Phone Use Cell phones have become a major part of people’s lives. They are probably one of the biggest inventions when it comes to communication because of the many functions that they are capable of performing. The use of cell phones has become especially popular among teens as it is a major part of teenage social life. One source states that â€Å"22 percent of children ages 6 to 9 own a cell phone; 60 percent of tweens ages 10 to 14 own a phone, and 84 percent of teensRead MoreCell Phones Should Not Be Banned from School Property693 Words   |  3 Pageslocal high school in the United States, they will be sure to see teenage students with their cellular telephones in hand. One may say the use of cell phones should be banned on school property, however there are many instances in which that may not be the best idea. Parents need to know that their children are safe and those children need a way in which to contact their parents if an emergency arises. If their child is not permitte d to have their cellular telephone with them at school, the parentRead MoreThe Effect Of Cell Phones On Teenager s Lives843 Words   |  4 PagesThe Effect of Cell Phones in Teenager’s Lives iPhone 5, 5s, 5c, 6, 6XL, Droid, Blackberry. The list of different cell phones that are in the possession of the teenage population across the world, is endless. The use of a cell phone especially in the teenage years, is almost like an addiction. This is mostly because of the endless possibilities having to do with a cell phone. Today cell phones are basically mobile computers at your fingertips. Within a second the Internet can be searched forRead MoreAn Argument Essay on the Use of Cell Phones in Public Places1105 Words   |  4 Pagesserge is the cellular telephone. Every individual with a cell phone has the ability to call any person, place, or agency at anytime as long as the individual is within the service providers coverage area. The prevalence of cell phone owners has increased the use of cell phones in public places, such as schools, restaurants, and theaters, and their use in public is associated with both positive and negative implications. Some argue cell phones sh ould be banned from public places because they are aRead MoreThe Cell Phone Education Regulation Act872 Words   |  4 Pagesagencies to determine legislative laws that are enforceable across the country. The Cell Phone Education Regulation Act created by Congress has the authority to develop laws regarding cell phone use in primary schools. As legislative powers cannot be transferred or delegated, was Congress proper in authorizing the Cellular Educational Service the power to enforce certain regulations through criminal penalties to primary school students or was this a violation of improper delegation of powers? By targetingRead More Wireless Technologies Essay1311 Words   |  6 Pageshigh schools, and elementary schools. With such a new and advanced technology taking the world by storm, there are many different forms of applications of the technology and devices that are heavily depended upon by the average person. With such a dependence on these devices today, there are safety precautions and security risks that must be taken into affect. One obvious wireless item that is widely used is the cell phone. Over the last decade, cell phones have goneRead MoreStudents And Their Technology Usage1485 Words   |  6 Pages Students and Their Technology Usage in the Classroom In the school system today, technology is one of the most powerful ways to get students to learn. Technology has helped keep students engaged and focused, while still keeping them entertained when learning. It has also given instant access to information that at one time was not easy to retrieve unless they went to the library. It has provided students and teachers with unlimited amounts of of information at their fingertips, enabling studentsRead MoreBenefits Of Cell Phones For Young Children882 Words   |  4 PagesAs today’s world has evolved with over 6 billion people having mobile phones; communication has become further of a necessity for older human beings. As parents, some do not grasp a reason for their young ones having a cell phone in their possession at all times. However, as parents more or less understand the necessity of their younger children having a form of communication to and from home. Having a cell phone in today’s society has become a modicum of what some perceive on an everyday basis,Read MoreCell Phones Have Become A Necessary Part Of Society928 Words   |  4 PagesCell phones have become a necessary part of society. At least any teenager will tell you so. Many Americans have cellular devices, but the main age group I’d say ranges from thirteen to twenty-five years old. These are the ones who depend on cell phones to communicate with others. Cell phones were originally created to be a phone you can use on the go to make calls instead of using a landline, however; these crazy devices have now added features such as calculators, alarm clocks and even note pads

Tuskegee Experiment Free Essays

Study clinicians â€Å" For the most part, doctors and civil servants simply did their jobs. Some merely followed orders, others worked for the glory of science. † — Dr John Heller, Director of the Public Health Service’s Division of Venereal Diseases[8] Some of the Tuskegee Study Group clinicians. We will write a custom essay sample on Tuskegee Experiment or any similar topic only for you Order Now Dr. Reginald D. James (third to right), a black physician involved with public health work in Macon County, was not directly involved in the study. Nurse Rivers is on the left. Dr. Taliaferro Clark Dr. Oliver WengerThe venereal disease section of the U. S. Public Health Service (PHS) formed a study group at its national headquarters. Dr. Taliaferro Clark was credited with its origin. His initial goal was to follow untreated syphilis in a group of black men for 6 to 9 months, and then follow up with a treatment phase. When he understood the intention of other study members to use deceptive practices, Dr. Clark disagreed with the plan to conduct an extended study. [clarification needed] He retired the year after the study began. Representing the PHS, Clark had solicited the participation of the Tuskegee Institute (a historically black college (HBCU) that was well-known in Alabama) and of the Arkansas regional PHS office. Dr. Eugene Dibble, an African American doctor, was head of the John Andrew Hospital at the Tuskegee Institute. Dr. Oliver C. Wenger, a caucasian, was director of the regional PHS Venereal Disease Clinic in Hot Springs, Arkansas. He and his staff took a lead in developing study procedures. Wenger and his staff played a critical role in developing early study protocols. Wenger continued to advise and assist the Tuskegee Study when it turned into a long-term, no-treatment observational study. [9] Dr. Raymond H. Vonderlehr was appointed on-site director of the research program and developed the policies that shaped the long-term follow-up section of the project. For example, he decided to gain the â€Å"consent† of the subjects for spinal taps (to look for signs of neurosyphilis) by depicting the diagnostic test as a â€Å"special free treatment†. Vonderlehr retired as head of the venereal disease section in 1943, shortly after penicillin had first been shown to be a cure for syphilis. Nurse Eunice Rivers, an African-American trained at Tuskegee Institute who worked at its affiliated John Andrew Hospital, was recruited at the start of the study. Dr. Vonderlehr was a strong advocate for her participation, as she was the direct link to the community. During the Great Depression of the 1930s, the Tuskegee Study began by offering lower class African Americans, who often could not afford health care, the chance to join â€Å"Miss Rivers’ Lodge†. Patients were to receive free physical examinations at Tuskegee University, free rides to and from the clinic, hot meals on examination days, and free treatment for minor ailments. As the study became long term, Nurse Rivers became the chief person with continuity. Unlike the changing state of national, regional and on-site PHS administrators, doctors, and researchers, Rivers stayed at Tuskegee University. She was the only study staff person to work with participants for the full 40 years. By the 1950s, Nurse Rivers had become pivotal to the study—her personal knowledge of the subjects enabled maintenance of long-term follow up. In the study’s later years, Dr. John R. Heller led the national division. By the late 1940s, doctors, hospitals and public health centers throughout the country routinely treated diagnosed syphilis with penicillin. In the period following World War II, the revelation of the Holocaust and related Nazi medical abuses brought about changes in international law. Western allies formulated the Nuremberg Code to protect the rights of research subjects. No one appeared to have reevaluated the protocols of the Tuskegee Study according to the new standards. In 1972 the Tuskegee Study was brought to public and national attention by a whistleblower, who gave information to the Washington Star and the New York Times. Heller of PHS still defended the ethics of the study, stating: â€Å"The men’s status did not warrant ethical debate. They were subjects, not patients; clinical material, not sick people. â€Å"[10] How to cite Tuskegee Experiment, Papers

Organic and Non-Organic Food Nutrients - myassignmenthelp.com

Question: Discuss about theOrganic and Non-Organic Food Nutrients for Sweetners. Answer: Over last two decades, organic food has been the limelight of better food ingested by human being. Eventually, a vast number of people think that they are safer, tastier, and healthier than the non-organic food. Others argue that it is better for the environment and also the welfare of the animals. Regarding this, it is defined as a farming product grown by the use of natural fertilizer such as manure, and animals are reared organically, farmers tend not to give them any antibiotics, and any other drugs that boost their hormones. Conversely, non-organic food is produced with the aid of chemicals such the pesticides and preservatives. For food to be designated as organic, it should be artificially food additive free and natural. This necessitates artificial preservation, colouring, sweeteners, flavouring, and MSG (Monosodium Glutamate).Additionally, in organic farming farmers tends to conserve groundwater and upheave quality of the sand. As a result, it diminishes pollution which favo urs the environment. This essay accurately proof that organic foods are a better source of nutrition and their effect. Initially, organic foods contain more vitamins and antioxidants. According to multiple research done they tend to justify that natural food renders the highest level of micronutrient includes vitamin C, iron, and zinc and antioxidants. Furthermore, approximately 69% of antioxidants level are present in these foods, and remains to be a fact. According to Corporation, (2010), foods like berries and corns contain more than 58% of antioxidants and more than 52% of vitamin C. This concludes that reinstating non-organic with this foods will dilate more antioxidants in the viands. Polyphenol and Antioxidants make plants independent from pesticides since they are protective compound(MacKay, 2015). In all, consuming this food assists in the better well-being of human since it contains required micronutrients such as the vitamins and the antioxidants. Subsequently, with regard to non-organic foods, vitamins and antioxidants present are of less quantity as compared to organic food. Since they are sprayed with pesticides, which perform the same function as phytochemicals, which are produced by antioxidant that is important to both plants and human health (Wexler, 2015). These foods tend not to provide it because they are dependent on the chemicals. Furthermore, pesticides are also harmful to human health and act as food poisoning when ingested. Additionally, use of food additives reduces nutrients such as vitamin C, Irons (2, 3, 4, and 5), and Zinc. These nutrients are essential in human health and if they are absent immune system of a body is negatively affected (Haugen Musser, 2012). Chemicals found in these foods are bulking agent, starch, hydrogenated fats, and emulsifiers they cause various health disorder like cancer, stroke and high blood pressure. As a result, this kind of foods is not healthy to our health since they conta in more chemicals and fewer nutrients. Secondly, Organic foods like dairy and milk contain fattier acids. They may include a higher quantity of omega three fatty acids, vitamin E, Iron, and both carotenoid seven and nine. All these are important to human health, for instance, Omega three fatty acid plays a significant role in the development and average growth of the body, and healthy brain function(What is Organic Food, and is it Better Than Non-Organic? 2016). They also lessen the risk of heart disorder to an individual. Additionally, Fish oil is an example of Omega three, and it comprises of eicosapentaenoic and docosahexaenoic acids, which advocates in managing and preventing heart disease. According to Cacioppo, (2014) it also aids in reducing blood pressure and speculations of having a stoke. Vitamin E is an example of antioxidant rebuilding and protecting body tissues from radicle materials that are harmful to organs, tissues, and organs this is its primary function. Organic milk contains less iodine and selenium, and these two minerals are vital for health. Consequently, for one to maintain a good state of health one should assure that take organic dairy and milk since they contain nutrients that play a notable role in body subsistence. However, non-organic dairy and milk contain less fatty acids or sometimes they may lack this acid. The Less fatty acid in the body may lead to high risk of the organ not functioning as required? Such risks include amnesia, dementia, vision problem, skin and hair problems, and mood swings. Additionally, most of the patients who have Alzheimer's and diagnosed with ADHD have lower than the standard level of vital fatty acids concluding that they are taking in convenctional foods. According to Haugen Musser, (2012), there is no specific quantity of fatty acid in a diet, but it is recommended to take up to five to six percent of fat per day, on the contrary, this kind of food has less than five percent. Moreover, this proves to be harmful to health since it contains less amount of fatty acid (omega three fatty acids, vitamin E, Iron, and both carotenoid seven and nine.). As a result, health disorders are triggered by this diet, and some disease may evolve from it because for a body to pr otect its self-becomes more cumbersome since nutrient that performs this function are of less quantity. Thirdly, level of nitrates in organic food is generally low, which is medically amalgamated product thus makes it exceptional. The concentration of nitrate in this diet is less than thirty percent. The low rate of nitrate in the body remains to be less harmful to human health, and high level of it may increase the risk of specific disorders like cancer. When it is mixed with water, they are converted to nitric oxide which limits the risks of hypertension. Another function is that it can reverse or prevent chest pain, and angina triggered when the heart muscle does not get ample oxygen (Domazet Djoki?, 2018). Moreover, nitrate helps in making an amino acid, which in the process are required to make proteins. Talking of proteins, they are the primary component of the entire organ; it is used by the body to repair and reconstruct the worn out tissues. Also, it also assists in building hormones, enzymes, and other body chemicals that maintain the metabolic rate (Wrolstad, 2012). Consequ ently, this diet supplies low rate of nitrogen in the body which corps positively with it and nitrate oxide from nitrate helps in building other nutrients in the body to maintain its good state of health. However, in non-organic diet nitrates and nitrites are added to processed milk and meat like sausage, ham, hot dogs and bacon. They are us for preservatives as aiding in limiting bacterium effects and also adding flavour. This concludes that the amount of nitrate consumed is of higher quantity than the required Percentage, which is usually thirty percent. Furthermore, this renders increase risk of cancer in the digestive tracks and some to research they tend to justify this (In Cacioppo, 2014). A lot of nitrate in the body can lead to a dangerous condition known as methemoglobinemia, which is why nitrate applied to this diet should be regulated. As a result, it is clear that this kind of food contains an excess amount of nitrate that threatens human health but organic diet has a moderate amount which contributes hundred percent in organs. Lastly, organic food contains plant compound known as salicylic acid. It is a primary component of an inflammatory agent that reduces the risk of hardening of arteries, rheumatism and colon cancer which also mitigate death rate caused by heart attack. Evidently, useful chemistry decided to produce part of it and decided to name it aspirin. The original version is found in this diet. Compared to non-organic the nutrient is applied to it since it depends on the chemical for growth. These compounds are produced from the organic plant then are used in non-organic plants (Domazet Djoki?, 2018). Furthermore, they differ in the amount of fat present in the meat, for instance, a natural cow has a lower quality of fats while the non-organic cow has a high amount of fats. This is caused by direct injection of fats, carbohydrates, and hormones to boost their growth (Pico?, 2012). In all, organic will remain to have more nutrients than non-organic since they are naturally produces making health y to ingest. In conclusion, according to the research organic foods comprise all nutrients that help in maintaining healthy body function. Some nutrients help in sustaining body immune to fight diseases. Contrarily, the non-organic food contains a lot of chemicals than the nutrients. If an individual ingests it, high chances of them suffering from health disorders such as heart disorders, stroke, and reduced body immune. Before ingesting any food one should take note of what taken to reduce the risks. Unfortunately, there is evidence that proofs that organic food serves the primary function in maintaining human health while also proving the adverse effect of non-organic foods. Consequently, for a person to get required nutrients, one should avoid non-organic diet to reduce the low rate of taking in chemicals. References Are organic foods worth the price?. (2017).Mayo Clinic. Retrieved 22 October 2017, from https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/organic-food/art-20043880 Centore, M. (2018). Organic foods. Broomall, PA : Mason Crest. Corporation, A. (2010).Does organic food contain more nutrients than non-organic food? - Health Wellbeing.Abc.net.au. Retrieved 22 October 2017, from https://www.abc.net.au/health/ talkinghealth/factbuster/stories/2010/07/07/2947475.htm Domazet, I., Djoki?, N. (2018, January 01). Food Safety From Consumer Perspective. Food Additives Nutrition - Nutrition, Function, Side Effects - NY Times Health Information. (2017).Nytimes.com. Retrieved 22 October 2017, from https://www.nytimes.com/health/guides/nutrition/food-additives/overview.html Haugen, D. M., Musser, S. ( (2012)). Nutrition. Detroit:Greenhaven Press/Gale Cengage Learning. In Cacioppo, L. M. (2014). Food science research summaries. MacKay, J. (2015). Organic foods. Farmington Hills, Mich : Lucent Books. Omar SA, e. (2017).A comparison of organic and inorganic nitrates/nitrites. - PubMed - NCBI.Ncbi.nlm.nih.gov. Retrieved 22 October 2017, from https://www.ncbi.nlm.nih.gov/pubmed/2 Pico?, Y. (2012). Chemical analysis of food: Techniques and applications. Academic Press. Vaughan, J. G., Judd, P. A. (2013). The Oxford book of health foods. Oxford: Oxford University Press. What is Organic Food, and is it Better Than Non-Organic?. (2016).Healthline. Retrieved 22 October 2017, from https://www.healthline.com/nutrition/what-is-organic-food#section2 Wexler, B. (2015). Barron's quick check guide to organic foods. Hauppauge, NY : Barron's Educational Series, Inc. Wrolstad, R. E. (2012). Food carbohydrate chemistry. Hoboken, N.J: Wiley-Blackwell.